Stop using your no-reply email address!
I get it - often companies want to send out an email update from an unmonitored email address. A quick email to alert a customer that something has happened.
However, if you have a bot that sends from a noreply@you.whereever address think about what this is saying. An email is a part of a conversation, and conversations between you and your clients are important. They generate marketing intelligence and sales leads, or early corrections to product and service issues that may cost more to correct later.
If this happened in one of your physical spaces - your store, or office, you wouldn't tolerate it. If one of your client facing employees informed a customer "Your order is now in the mail"; and then walked off without waiting for any acknowledgement, or giving the customer the chance to ask a question. You would be justifiably concerned with their customer service skills. Yet this is exactly the behaviour you are doing when you send an email from a noreply address. Your digital space should be no different from your physical space in terms of giving the customer the chance to respond.
If you are using a no-reply address as an automated email sender. Please try, for at least a quarter, changing the automatic address to allow your customers to reply to someone.
However, if you have a bot that sends from a noreply@you.whereever address think about what this is saying. An email is a part of a conversation, and conversations between you and your clients are important. They generate marketing intelligence and sales leads, or early corrections to product and service issues that may cost more to correct later.
If this happened in one of your physical spaces - your store, or office, you wouldn't tolerate it. If one of your client facing employees informed a customer "Your order is now in the mail"; and then walked off without waiting for any acknowledgement, or giving the customer the chance to ask a question. You would be justifiably concerned with their customer service skills. Yet this is exactly the behaviour you are doing when you send an email from a noreply address. Your digital space should be no different from your physical space in terms of giving the customer the chance to respond.
If you are using a no-reply address as an automated email sender. Please try, for at least a quarter, changing the automatic address to allow your customers to reply to someone.
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